ACTUALLY is a qualitative marketing research agency.

ACTUALLY is based in Germany and cooperates with partners and suppliers in many other countries.

ACTUALLY was founded in 2012 by Max Becker.
Max has more than 15 years of experience in international qualitative research.
He is in charge of each project and responsible for all crucial research steps: research design, moderation and analysis.

METHODS

International qualitative research with a focus on EU key markets.

All common methods of qualitative research including ...

• focus groups and in-depth interviews
• workshops and concept labs
• ethnographic approaches
• online projects (netnography, bulletin boards etc.)

PROJECTS

Typical projects involve ...

• concept development and concept testing
• brand communication (ads, packaging design etc.)
• development of consumer insights
• usage & attitude

EXPERTISE

Expertise in a wide range of product categories, including ...

• Food / Beverages 
• Healthcare 
• Body Care / Fragrance 
• Technology
• Automotive 

Longstanding experience with ...

• all consumer types – ranging from young kids to the senior (60+) market.
• B-to-B targets (corporate purchasing decision makers etc.)
• the healthcare sector – GP’s, specialists, pharmacists and patients