ACTUALLY is a qualitative marketing research agency.

ACTUALLY is based in Germany and cooperates with partners and suppliers across the globe.

ACTUALLY was founded in 2012 by Max Becker.
Max has more than 15 years of experience in international qualitative research.
He is in charge of each project and responsible for all crucial research steps: research design, moderation and analysis.




International qualitative research with a focus on EU key markets (Germany, UK, France, Eastern Europe).
All common methods of qualitative research including ...

  • focus groups and in-depth interviews
  • workshops and concept labs
  • ethnographic approaches
  • online projects (e.g. insight mining when working with online communities)


Typical projects involve ...

  • concept development and concept testing
  • brand communication (TV, print, packaging design etc.)
  • development of consumer insights
  • usage & attitude


Expertise in a wide range of product categories, including ...

  • Food / Beverages (clients: Nestlé, Nespresso, HelloFresh)
  • Healthcare (clients: Novartis, GSK, Hermes Arzneimittel)
  • Body Care / Fragrance (clients: Firmenich)
  • Fashion
  • Technology
  • Automotive (clients: Johnson Controls)

Longstanding experience with ...

  • all consumer types – ranging from young kids to the senior (60+) market.
  • B-to-B targets (corporate purchasing decision makers etc.)
  • the healthcare sector – GP’s, specialists, pharmacists and patients





Metzstr. 11
D-81667 München

Tel.: +49 . (0)171 . 60 15 439
Fax: +49 . (0)89 . 46 22 72 02